Tajín Is a Lifestyle – NY times – USA
2020 Flavour Of The Year USA – Food Network – USA
Tajín’s popularity is growing exponentially and gaining fans worldwide every day, with nearly 22 million pounds of product sold in 35 countries last year. From celebrities to famous news companies, Tajín is taking over the spotlight. But what makes it so successful?
When Horacio Fernandez, the company’s founder, was a boy, he loved his grandmother’s signature sauce and wanted to find a way to share it with the world.
From then on, Horacio began to develop a unique process to dehydrate limes and chilli peppers, the main ingredients in his grandmother’s sauce. Finally, after several attempts, he created Tajín, which is technically a “powdered sauce.”
In 1985 he founded Empresas Tajín in Zapopan, Jalisco, Mexico. Then in 1993, it expanded to the US. From there, the company’s success grew, and it began exporting its products to Africa, Central America, Asia, and Europe. In the early 2010s, Tajín products were almost everywhere.
Besides the high quality of the product, Tajín’s success can also be attributed to:
- A simple recipe: Tajín is a simple seasoning mix of dried and ground red chillies, such as chiles de árbol, guajillo and pasilla, sea salt, and dehydrated lime juice, which gives its signature spicy tangy flavour. This product has no artificial flavours or colorants, sugar, or calories.
- Tasty and not too spicy: Despite being one of Mexico’s signature products, Tajín is not spicy. It has a bright, citrusy taste with a subtle chile flavour, making it a great way to introduce your customers to Mexican flavours and culture.
- Easy to use: In Mexico, the locals love sprinkling it on fresh fruits and vegetables. It gives the fruit a wonderfully fresh, lemony, and tangy flavour, which goes perfectly with the natural sweetness of the fruit. This seasoning mix adds an exciting flavour to marinades, spice rubs for chicken, fish, shrimp, and steaks. It also goes well on Popcorn, chips, french fries, and baked potatoes.
Tajín can be used to line glass rims for drinks like micheladas, bloody mary, margaritas, or even soft drinks. Your customers will see that Tajín tastes excellent on almost everything.
Tajín has become more than just a seasoning; it’s a cultural symbol that brings people together. Its ability to adapt to various cuisines has made it a favorite among chefs and food enthusiasts worldwide. Whether used in traditional Mexican dishes or as an unexpected twist in international recipes, Tajín never fails to impress.
Expanding Culinary Applications for Any Business
One of the reasons Tajín stands out is its versatility, allowing businesses to innovate and differentiate their offerings. Restaurants, catering services, and food manufacturers can incorporate Tajín into their recipes to create unique and memorable dishes that appeal to customers seeking authentic flavors.
For example, Tajín can be used to develop signature sauces, spice blends, or marinades that enhance menu items like grilled meats, roasted vegetables, or seafood. Additionally, food manufacturers can leverage its distinctive flavor to create packaged snacks or ready-made seasonings that resonate with consumers looking for bold yet balanced tastes. The possibilities are endless, offering businesses a competitive edge while introducing the vibrant essence of Mexican cuisine.
The Appeal of Tajín in European Markets
As the demand for authentic international flavors continues to grow in Europe, Tajín is uniquely positioned to help businesses capitalize on this trend. European consumers are increasingly seeking products that not only deliver distinctive and exciting tastes but also align with their values of quality, transparency, and health-consciousness. This creates a significant opportunity for businesses in the food sector to differentiate themselves by incorporating Tajín into their product offerings.
For Retailers and Specialty Stores
Adding Tajín to your shelves can attract a growing demographic of consumers eager to explore global culinary experiences. Its clean ingredients—free from artificial flavors, sugar, and calories—make it an appealing choice for health-conscious shoppers. Retailers can position Tajín as both a stand-alone seasoning for everyday use and a premium product that introduces the vibrant essence of Mexican cuisine to European homes.
For Restaurants and Foodservice
In the competitive foodservice industry, Tajín provides chefs and restaurant owners with a versatile ingredient that can elevate menu items. Its bright, tangy, and slightly spicy flavor can enhance appetizers, main courses, and even beverages. By incorporating Tajín, restaurants can create signature dishes that leave a lasting impression, such as a Tajín-spiced seafood rub, grilled vegetables with a citrus-chile kick, or cocktails featuring Tajín-rimmed glasses. These applications not only add authenticity to menus but also allow businesses to tap into the growing interest in Mexican-inspired cuisine.
For Food Manufacturers
Food manufacturers can also benefit from Tajín’s versatility. It can be used as a key ingredient in the development of packaged snacks, spice blends, or pre-marinated meats that appeal to both traditional and adventurous eaters. Its established global reputation and consumer trust make it a valuable addition to product lines targeting premium or international markets.
Meeting European Consumer Preferences
Beyond its versatility, Tajín aligns with the values of European consumers who prioritize transparency and sustainability. Its simple, natural ingredients resonate with the demand for clean-label products, while its gluten-free and low-sodium options appeal to niche markets, including those with dietary restrictions. Businesses can use this alignment to position Tajín as a high-quality product that meets diverse consumer needs.
By introducing Tajín into your business portfolio, you not only stay ahead of culinary trends but also position your brand as a pioneer in offering authentic, health-conscious, and globally inspired flavors.
How to Get Tajín for Your Business
By choosing Crevel Europe as your Tajín distributor, you ensure a seamless supply chain and access to the full range of products. We are committed to providing reliable service and helping you integrate this beloved Mexican seasoning into your portfolio.
This authentic Mexican-brands’s high quality, unique taste, and versatility make it the perfect recipe for success among cultures and countries.
Click here to learn more about how Tajín can be a successful addition to your offerings.
We are authorized distributors for Tajín in Europe.
At Crevel Europe, we proudly offer a complete portfolio of Tajín products to meet your business needs:
- Tajín Clásico: Available in 45 g, 400 g, and 907 g formats, perfect for seasoning fruits, snacks, and dishes.
A healthier option for customers seeking reduced sodium content without sacrificing flavour.
For those looking to add a spicier kick to their recipes.
Ideal for enhancing cocktails like micheladas, margaritas, and more.
Whether you’re a retailer looking to stock a product that resonates with international food trends or a restaurant seeking to elevate your menu, Tajín is the perfect addition to your portfolio.
👉 Contact us today to learn how you can integrate this beloved Mexican seasoning into your offerings. Let’s start a conversation and bring the authentic flavor of Tajín to your customers!
