Tajín Is a Lifestyle – NY times – USA
2020 Flavor Of The Year USA – Food Network – USA
With nearly 22 million pounds of product sold in 35 countries last year, Tajin’s popularity is growing exponentially and gaining fans worldwide every day. From celebrities to famous news companies, Tajin is taking over the spotlight. But what makes it so successful?
When Horacio Fernandez, the company’s founder, was a boy, he loved his grandmother’s signature sauce and wanted to find a way to share it with the world.
From then on, Horacio began to develop a unique process to dehydrate limes and chili peppers, the main ingredients in his grandmother’s sauce. Finally, after several attempts, he created Tajin, which is technically a “powdered sauce.”
In 1985 he founded Empresas Tajin in Zapopan, Jalisco, Mexico. Then in 1993, it expanded to the US. From there, the company’s success grew, and it began exporting its products to Africa, Central America, Asia, and Europe. In the early 2010s, Tajín products were almost everywhere.
Besides the high quality of the product, Tajin’s success can also be attributed to:
1. A simple recipe
Tajin is a simple seasoning mix of dried and ground red chilies, such as chiles de árbol, guajillo and pasilla, sea salt, and dehydrated lime juice, which gives its signature spicy tangy flavor. This product has no artificial flavors or colorants, sugar, or calories.
2. Tasty and not too spicy
Despite being one of Mexico’s signature products, Tajin is not spicy. It has a bright, citrusy taste with a subtle chile flavor, making it a great way to introduce your customers to Mexican flavors and culture.
3. Easy to use
In Mexico, the locals love sprinkling it on fresh fruits and vegetables. It gives the fruit a wonderfully fresh, lemony, and tangy flavor, which goes perfectly with the natural sweetness of the fruit.
This seasoning mix adds an exciting flavor to marinades, spice rubs for chicken, fish, shrimp, and steaks. It also goes well on Popcorn, chips, french fries, and baked potatoes.
Tajin can be used to line glass rims for drinks like micheladas, bloody mary, margaritas, or even soft drinks. Your customers will see that Tajín tastes excellent on almost everything.
Tajin’s high quality, unique taste, and versatility make it the perfect recipe for success among cultures and countries.
We are authorized distributors for Tajin in Europe.
We have a broad portfolio of their signature products: Tajin Clasico 45 gr, 400 gr, 907 gr, Tajin Clasico Low sodium 142 gr, Tajin Escarchador Rimmer 120 gr, and Tajin Habanero 45 gr.
Whether you own a business and want to add it to your portfolio or just give it a try, we can assure you that this product will be an absolute success, and you and your clients will become part of the Tajin family.