Thanks to the re-opening of the economy after the tremendous impact of the global Covid-19 pandemic, airports and travel agencies have been able to sell their tickets once again. Giving the tourism market a well-needed boost allows more foreign travellers to shop at local European supermarkets and shops. And there is nothing more comforting than arriving in a new country and finding your favourite products available for purchase; this makes newcomers feel right at home.

In addition to this influx of new customers, regular customers will also have the opportunity to buy and learn about the new brands that arrive from America, thus expanding the market and allowing business owners to increase their sales.